Art for your bed, meet Sanctuary Studio

You may have noticed the beyond stunning bedding we recently gave away as part of our second birthday celebrations by Sanctuary Studio.

Today we’re so excited to be chatting with Simone Rennard, the Creative Director behind the brand, to find out more about her and how she established this bold and colourful bedding brand.

Related article: 20 bedside styling ideas: How to style your bedside table
Related article: How to style a bed like a pro: Bed styling tips and tricks

Sanctuary Studio bedding

​”It was a combination of things that lead to us starting Sanctuary.

“My sister, Sophie, and I started a little hobby business importing soft furnishings and homewares from India​, Morocco and Thailand a few years ago. We were selling typical things such as kantha quilts, cushion covers etc,” explains Simone.

“Mum had the idea that we should start our own label and begin creating our own designs to bring out something that wasn’t already being done. We found our first artist, Llew Mejia, on Instagram and one thing lead to another and we dove right in!

It was a risk, but went for it anyway. We figured that if we were passionate about what we were releasing then there’d be other people out there who would be too, and who were looking for something other than minimalist.

And the inspiration for the designs?

“Ever since I was little, I’ve always been obsessed with animals, nature and colour. So it was natural for me to at one point work with animals as a veterinary nurse and then eventually end up studying interior design when that career ran its course,” says Simone.

“My mum, sister and I are hippies at heart so when it came to dreaming up designs for Sanctuary there was no way that nature and wanderlust weren’t going to feature heavily.”

Grey birds

Can you share any info about what range you’re working on next?

“For our next collection we teamed up with textile designer, Rhianna Ellington to come up with a really bright and fun, Californian-vibed summer range.

“We’d been wanting to do something along those lines for a while and when we saw her work it was just too perfect.

We’re super excited about this one because we’re introducing a bunch of lifestyle products, such as towels, candles, bags, outdoor cushions and sarongs.

“We’ll release the new line within the month, ready in time for the Australian summer.”

Wow, that new range sounds AH-MAZING! Cannot wait to see it!

Diamonds print

Simone says the highlight of launching Sanctuary Studio has been making connections with other creatives from all walks of life.

“We are so happy to have such an amazing team surrounding the brand now and by the end of the year we should be bigger and better than ever. We recently expanded into the US have plans to further grow the brand abroad as well as in Australia.

“In October, we’ll also open a pop-up shop in Camberwell for a month, and will be selling all the new lifestyle products. Aside from all of that, we just want to keep being creative every day and continue to bring out fresh and fun designs.”

Thanks Simone for sharing your incredible brand with us! You can check out their current range on their website here or connect with them on Instagram.

Discover more local makers, artists and designers

Gina Beschorner Style Curator

Welcome to Style Curator, your destination for daily interiors inspiration, styling tips, reno advice, home tours and DIY projects!

We're on a mission to help you create a home you love. And with plenty of tips and tricks, tutorials and other home inspo, we give you all the tools to achieve it!

I’m Gina, Founder and Interior Designer, and you can read more about Style Curator here.

Subscribe

Get the best of the blog to your inbox each week PLUS instant access to our free downloads!

    We respect your privacy. Unsubscribe at any time.
    Interior style quiz

    Shop our fave online stores

    As seen in

    Style Curator in the media

    2 COMMENTS

    1. This story makes me think it’s time I stop dreaming about starting my own homewares and just do it! I feel a bit stuck where to start so tips on how to start your own small business would be something I’d love to read 🙂

    LEAVE A REPLY

    Please enter your comment!
    Please enter your name here