When Interior Design and Stylist, Kate Jane, realised there was a desperate need for quick and affordable professional product photography, she didn’t waste any time in creating her own start-up Pretty Squares.
“I saw an opportunity to use my styling ability in a unique and contemporary way. The social media market is fast-growing and I realised that there is strong demand by brands for quality visual content. This is why I formed the visual content creation business, Pretty Squares.”
The platform works in an easy 3 step process — set the creative brief, post the product, and receive the finished images straight to your inbox ready to download and use. It makes getting professional, styled images of your products quick and affordable.
Because we know many readers are small business owners, we thought we’d share more of this clever concept which you may like to use for your products.
Or perhaps you’re a stylist/photographer who would love to connect with Katie to join her network of Creatives from across Australia and New Zealand to develop visual content? We share what they’re looking for below!
What’s the strong appeal for brands to use Pretty Squares?
“We understand that time is money for businesses which is why we focus on providing a seamless client experience, and deliver the finished Pretty Squares online and in a timely manner,” explains Katie.
“Pretty Squares provides businesses with affordable, fast and engaging visual content for use online or in print. We will only ever send our clients the Pretty Squares that meet their brief and we believe are quality and engaging. That is the Pretty Squares promise!”
As well as providing stunning visual images quickly, they are also able to keep costs down thanks to their network of Creatives who can draw on their own equipment and props.
“Our Creatives are professional freelance stylists who have their own studio and equipment, which means our clients are not paying for the hire of a whole team of people such as photographers, creative directors and stylists, and studios and equipment. It also cuts out a lot of time and energy that would have usually been spent on sourcing the right people, equipment and spaces, further reducing costs to our clients.”
Katie says the response to Pretty Squares has been overwhelming — the feedback has been very positive (how could it not be, just look at these images?!) and it’s led to regular client bookings and excellent word of mouth referral.
Katie’s advice for anyone wanting to join their creative team?
“We’re always keeping an eye out for talented people who would be a good fit for Pretty Squares. We particularly look for creatives with an individual style so that our clients have a diverse range of styles to choose from,” says Katie.
“To be part of our creative team, you must be able to understand and creatively interpret a brief, and come up with a creative solution. You also need to be able to work quickly to deliver the final images in a timely manner to the client.
“Having your own equipment and photography skills are also essential as we deliver high resolution images to our clients for use online and in print.
“It’s also important to be able to work with a team — put the customer at the heart of everything you do and have a positive ‘can-do’ attitude.”
The perks for joining Pretty Squares is of course the ability to be creative and also flexible hours.
“Most of our creative team (me included!) are parents who need to work from home and have flexible hours, so we understand what it’s like to juggle work and raise a family,” says Katie.