Incy Interiors where kids and baby interiors meet style

Incy Interiors started in 2011 when Kristy Withers’ long and exhausting search to find her son Oscar’s first ‘big boy bed’ was unsuccessful.

Related article: 10 ways to create a stylish and functional nursery
Related article: Alexander’s Australian inspired nursery

Incy interiors founder
Kristy and her two children

As a corporate marketing professional, she regularly jetsetted across the world where she saw many fabulous baby products that simply wouldn’t ship to Australia or would cost a fortune to freight.

“I’d been harping on so much about the products I wished I could buy in Australia when my husband snapped and said ‘For God’s sake just go and do it!’,” laughs Kristy.

I didn’t know the first place to start but I decided to create my own line of beds and cots rather than just import existing products.

“It was a steep learning curve and I must have spoken with at least a thousand manufacturers before deciding on the three that I still work with to this day.

“We have five cots and five kids beds in our product range that we designed. And over time we added side tables and dressers to complete the look.”

Oscar bed
The Oscar bed which started it all

“As a mum I understand the importance of safety so all our products meet all Australian and New Zealand standards.

This season our collection is all about adding instant glamour and lux with our sparkle bedding range.

Your stores stock a lot more than just your fabulous furniture, can you tell us more about what else is available?

“We want our stores to offer the complete solution to kids and baby interiors so we work with lots of other brands that share a similar story and aesthetic to ours — independent Australian companies that I would buy the products of for family and friends.

Sack Me bedding, La De Dah toys and Amilrose bibs are just some of the other products you’ll find.”

Four post bed
Single four post bed

You mentioned it was a steep learning curve to set up Incy Interiors, can you tell us more about it?

“I launched Incy Interiors a month after I found out I was pregnant with my second child so I really pushed myself to establish the company properly.

“With my marketing background, I set up all my strategies and worked with wholesalers to negotiate 12 month deals which many were surprised about,” she laughs.

“It really paid off though and on the day we launched, five stockists contacted us wanting to stock our products. Four years on, we now have 130 stocks across Australia, New Zealand, Singapore, United Arab Emirates and Hong Kong, and we have plans this year to further expand into the United States.”

What other plans do you have for Incy Interiors?

“We’re really happy with our product range and don’t have plans to expand that further but we would like our products to become available in more countries.

“We have a fabulous network of stockists across Australia but there are some gaps where we’d also like to set up more of our own physical retail stores, like in the eastern suburbs of Sydney and maybe in Brisbane too.”

You can check out the Incy Interiors collection of well designed, high quality and stylish children’s and baby furniture on their Incy Interiors website or connect with Incy Interiors on Instagram.

More maker stories

Latest collection Ellie cot
Latest collection Ellie cot
Gina Beschorner Style Curator

Welcome to Style Curator, your destination for daily interiors inspiration, styling tips, reno advice, home tours and DIY projects!

We're on a mission to help you create a home you love. And with plenty of tips and tricks, tutorials and other home inspo, we give you all the tools to achieve it!

I’m Gina, Founder and Interior Designer, and you can read more about Style Curator here.


Get the best of the blog to your inbox each week PLUS instant access to our free downloads!

    We respect your privacy. Unsubscribe at any time.
    Interior style quiz

    Shop our fave online stores

    As seen in

    Style Curator in the media



    Please enter your comment!
    Please enter your name here