We love luxe linen almost as much as we love coffee (which is like… a LOT!). So we were pretty excited when we discovered Pure Zone, an Australian made linen company with a strong focus on natural and sustainable practices.

Today we chat with Lisa Levi, Brand Manager at Pure Zone, about their mission to create sustainable, quality and affordable luxe textiles.

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Pure Zone bedding in bedroom

Pure Zone has been a family run, Australian business for over 30 years.

“Pure Zone started many years ago as a wholesale business in the textile industry. It dates back to the early 1950s and was started by my late Grandfather.

“Then my father took over and more recently, my sisters and I,” Lisa says.

As you can tell, the passion for natural textiles is in our blood. Pure Zone has been through 3 generations all working in the business.

Pure Zone - liz.amaya.style
Image from @liz.amaya.style via Pure Zone

Unbeknownst to many, the textile industry is one of the world’s biggest polluters, however Pure Zone’s aim is to completely turn this around.

“As an Australian, family owned bedding and homewares business, we are truly connected to home and family. We understand what’s important to our customers.

“For us, focusing on organic, sustainable products is key to achieving this,” Lisa explains.

“We believe in the highest quality and value. It’s all about creating beautiful homes at affordable prices.

“Quality and affordability go side-by-side. We work with only trusted, carefully selected manufacturers to produce all our linen — and we work with them directly so we can offer the fairest price without compromising on quality.

“We’re really looking forward to the next chapter of Pure Zone. We’re putting even more emphasis on bringing our customers ‘all natural’ products.

“People are looking for products for their homes that are not only good for the environment, but good for them and their families.

“We’re currently in the planning and testing phase, using new sustainable materials. It’s going to be very exciting!”

Pure Zone - leilastead
Image from @leilastead via Pure Zone

This Australian made linen company specialises in natural fibres such as bamboo, organic plant-dyed cotton, Tencel and Egyptian cotton.

“Health, quality and affordability drives everything we do,” Lisa says.

“For textiles we use so close on the skin, the natural fibres we work with are by far the healthiest choice.

We want people to be able to update their home with excellent quality products without the high price tags.

“Our best selling products, and one of my personal favourites, are our 100% bamboo bedding range. They feel so silky soft and luxe!”

To find out more about Pure Zone or to explore their range of Australian made linen, visit their website or check them on out Instagram.

More homewares and textile articles here

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Image from @_coast_to_country via Pure Zone
Pure Zone textiles_vases

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