Behind the scenes: What really goes down on an interior styling shoot

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Glamorous and fun — these are the words that come to mind when I flip through an interior design magazine and think of the world of interior styling.

However, making a career as an interior stylist can be a bit mysterious, and like many creative industries, hard to know how to get your foot in the door.

Renowned Interior Stylist Julia Green, from Greenhouse Interiors, recently opened up her home for the first time, for a weekend styling retreat. The two-day event was aimed at giving a small group of aspiring stylists insights, inspiration and action plans to kick start their new styling career — and I was one of the lucky six to attend.

Julia shared everything from styling basics, to presenting the perfect pitch, industry expectations and most of all — how to dream big!

Dining room

My top 5 behind the scene tips I learnt from Julia Green

1. Styling is not what it looks like

It’s total smoke and mirrors! Styling is so much about learning from mistakes, you really need to get in and be prepared to get your hands dirty. It looks like fun and sounds glamourous, but getting the perfect shot and making it look effortless, is hard work. It often involves being a glorified furniture removalist, holding up plants outside windows, or delicately balancing artwork in the right position with two fingers (so you can be photoshopped out later!). Sourcing props, picking up products, heavy lifting, and moving large objects of furniture quickly is all in a day’s work — being on set is often like a gym work out!

2. Collaboration is key to create a space that makes you ‘feel’ something

A shot that is beautiful to the eye can be downright ‘blah’ through the camera lens. Every editorial styling shoot has a team of people that work together to create the looks we see in magazines. There is no ‘I’ in team”. You need to learn to see things how a photographer sees things. Learn about lighting and angles, natural light and materials. You need to be able to make the ordinary seem extraordinary.

Living room styling

3. Have confidence and believe in yourself and your concept

You can be ridiculously nervous, but on the outside make it look like you totally know what you’re doing, and that you’ve done it a hundred times before – confidence is key in being able to make strong creative decisions. Having a ‘can do’ attitude and open nature also makes sure that people value having you around. It’s important to know your point of difference and unique selling proposition.

4. Create your own opportunities

You could be waiting a long time if you plan on waiting for opportunities to come to you. To be successful in this industry, you must be proactive, work hard and chase your dreams. Network and put yourself out there!

5. Be multifaceted

By this I mean, look at having a diverse service offering. This could include styling interiors, events or product styling, interior design, e-design, writing for editorial, having your own blog, selling products via an online store – this industry has so many avenues that you can pursue to ensure a long and successful career.

Styling vignette interior styling shoot

More info

The workshop was such a success that Julia will be hosting more! Her next workshop in mid-March has already sold out, but keep an eye out on her events page or subscribe to Greenhouse Interiors’ e-newsletter to be the first in the know!

I learnt so much from the workshop — from digital media, to taking an editorial brief, writing media releases, branding, selling/pitching and a master class in styling. Her industry secrets were all so valuable and most of all, I got to participate in a hands-on real styling shoot and walk away with a professional photographed portfolio of images to kickstart my career.

More information at Greenhouse Interiors website here.

Photography credit: Styling team Maria Cerne, Tamara Broman, Carmel Bertina, Vikki Stuckey, Lisa Kefford, Helen Grima / Art Direction Julia Green / Photographer Stephanie Rooney

Bedside styling

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